Beer with a low alcohol content was not invented by marketing smarts who want to sell us another unnecessary product. This type of drink has been known and appreciated since at least ancient times. Not only - ok, let's be fair - mostly because they allow you to survive a hot day in a light mood. With class.
but, let's make an agreement, first of all
"Beer is like hip-hop," said Jimmy Carbone, host of the Beer Sessions Radio podcast."You have to collaborate, you have to take care of a special guest. If you want make a name for yourself ,catch attention, you should befriend the right people, invite them to your brewery, spend some time with them, take some pictures, tell your customers aboutall the details ... this way you're going to get people excited about what you are doing."