The monks have always known exactly how to get around inconvenient rules. In the Middle Ages, even during fasting, they did not deny themselves beer.
Beer only for barbarians? This was the opinion of most Greeks and Romans, but even they sometimes preferred the "common" drink to the wine praised in songs.
The Sumerian empire eventually fell to ruin, but the universally acclaimed beer continued to be brewed, of course. Worthy successors of the Sumerians in this field turned out to be the Babylonians.
Martin Luther once said, "God himself gave people two forms of nourishment in the form of grain - beer and bread. Those who don't drink beer have nothing to drink." It is impossible to argue with this statement. For years, beer has been more than just a drink consumed in bars on a Friday night with a group of friends. Have you ever wondered what its origins were?
Beer with a low alcohol content was not invented by marketing smarts who want to sell us another unnecessary product. This type of drink has been known and appreciated since at least ancient times. Not only - ok, let's be fair - mostly because they allow you to survive a hot day in a light mood. With class.
but, let's make an agreement, first of all
Niche? You can hardly call that an event for tens of thousands of people. And they are not attracted by the names of popular bands or the names of big movie stars - but by the good beer itself.
"Beer is like hip-hop," said Jimmy Carbone, host of the Beer Sessions Radio podcast."You have to collaborate, you have to take care of a special guest. If you want make a name for yourself ,catch attention, you should befriend the right people, invite them to your brewery, spend some time with them, take some pictures, tell your customers aboutall the details ... this way you're going to get people excited about what you are doing."
American dream - an idea so badly bruised by reality that even Americans themselves stopped believing in it. Fortunately not all of them. The American dream can still come true thanks to the passion and hard work of brewers who love good beer.
If you think non-alcoholic beer is a fad, a hipster invention and a blasphemy against the brewing tradition, we'll be happy to prove you wrong.
Hop beers have not lost their popularity for years and are conquering the craft beer market. Have you ever wondered how it happened that hops ended up in beer and became one of the basic raw materials used in its production?
